The most popular way for finding any information online is through search engines. The search for government information is no different than the search for any other type of information – search engines are the most popular means of finding information. Thus, government agencies should consider optimizing their web sites for search engines. In fact, [...]
How to strike a balance between the global reach the web can enable, and the local marketing the old-fashioned Yellow Pages facilitate. For a small business trying to decide on a marketing channel, the choice between a search engine and the Yellow Pages might not be mutually-exclusive anymore.
RedEye, a British e-metrics consultancy, released a report comparing the two most commonly used methods of web analytics — IP based and cookie based. Currently, I have been evaluating two web analytics tools. One, ClickTracks, is a wonderful IP-based log analysis tool, which generates very insightful reports for path and navigation analysis. The other, WebCEO, [...]
While most surveys focus on big business websites, small companies can benefit from the persistent warning about the importance of web analytics, usability testing, and web site optimization.
Jupiter Research reports that one in seven consumer-facing web sites has an error on their home page severe enough to cause visitor defection. Jakob Nielsen reports in his [...]
According to a survey conducted by WebAdvantage.net, “85 percent of the respondents claim to click on sponsored links less than 40% of all searches, but nearly half of the audience (49 percent) does not seem to know the difference between paid and unpaid listings. Unlike the consumer audience which has been found to not drill [...]
Peter Small of UK has contacted me about including WebSage into a demo of a stigmetric system he is building for search engine optimization based on the way insects collaborate in hunting for food. It is an intriguing idea, particularly for me, since my dad is a beekeeper. My dad and I have often discussed [...]
According to research firm IDC Web site building should continue to grow. Apparently, there are nearly 8 million small businesses in the U.S. with under 100 employees and most of them have yet to build a Web site. Are you one of them?
Convinced that Amazon.com and eBay are not the only companies that will profit [...]
As reported by the Center for Media Research, “in 2004 the U.S. economy should exhibit solid sustainable economic growth”. Moreover, the national advertisers have increased their internet budgets by 15%, following only cable TV and equal to syndication TV, in terms of growth rate. This is the story told by the big advertisers. Small business [...]
Welcome, Befriended Stranger, to the new WebSage blog!
After some problems with Blogger.com failing to work behind firewalls, I decided to move to the most configurable personal publishing system, MovableType!