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Monthly Archives: December 2003
Government Web Sites and Search Engine Optimization
The most popular way for finding any information online is through search engines. The search for government information is no different than the search for any other type of information – search engines are the most popular means of finding … Continue reading
Posted in Search Engine Optimization
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Act Globally, Search Locally
How to strike a balance between the global reach the web can enable, and the local marketing the old-fashioned Yellow Pages facilitate. For a small business trying to decide on a marketing channel, the choice between a search engine and … Continue reading
Posted in Web Marketing
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Web Analytics Debates
RedEye, a British e-metrics consultancy, released a report comparing the two most commonly used methods of web analytics — IP based and cookie based. Currently, I have been evaluating two web analytics tools. One, ClickTracks, is a wonderful IP-based log … Continue reading
Posted in Web Analytics
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Nobody’s Perfect But Anyone Can Improve
While most surveys focus on big business websites, small companies can benefit from the persistent warning about the importance of web analytics, usability testing, and web site optimization. Jupiter Research reports that one in seven consumer-facing web sites has an … Continue reading
Posted in Web Usability
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Paid or Not, Search Engine Marketing Matters!
According to a survey conducted by WebAdvantage.net, “85 percent of the respondents claim to click on sponsored links less than 40% of all searches, but nearly half of the audience (49 percent) does not seem to know the difference between … Continue reading
Posted in Search Engine Marketplace
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Search Engine Optimization and Bee Hives
Peter Small of UK has contacted me about including WebSage into a demo of a stigmetric system he is building for search engine optimization based on the way insects collaborate in hunting for food. It is an intriguing idea, particularly … Continue reading
Posted in Search Engine Marketplace
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Web site building for small businesses to grow
According to research firm IDC Web site building should continue to grow. Apparently, there are nearly 8 million small businesses in the U.S. with under 100 employees and most of them have yet to build a Web site. Are you … Continue reading
Posted in Web Design
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Internet Ads To Grow in 2004
As reported by the Center for Media Research, “in 2004 the U.S. economy should exhibit solid sustainable economic growth”. Moreover, the national advertisers have increased their internet budgets by 15%, following only cable TV and equal to syndication TV, in … Continue reading
Posted in Web Marketing
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Welcome to the new WebSage blog!
Welcome, Befriended Stranger, to the new WebSage blog! After some problems with Blogger.com failing to work behind firewalls, I decided to move to the most configurable personal publishing system, MovableType!
Posted in Web Promotion
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