Archive for February, 2004

Hide your email address from spammers

I manage numerous web sites and domains and my email address is often exposed on the contact pages of the web sites I maintain and optimize. Not surprisingly, my email address has been scanned by any imaginable spammer which make sure my inbox is never empty.
The following is a simple piece of JavaScript code you [...]

Web Site Optimization On A Shoe String Budget

Summary: Web site optimization should not be for the big guys (and girls) only! You can do user experience testing and organic search engine optimization with relatively modest budget. Not doing any of those, simply because you are afraid of their perceived complexity, is the sure way of losing in a competitive market place for [...]

Yahoo Search is not Inktomi alone

Regardless of previous claims that submitting a site to Inktomi means submitting it to the new Yahoo Search, this turned out not to be completely true. Yahoo is not Inktomi, at least not Inktomi alone; rather it is a new technology mix of the search engine spiders and indexes of Inktomi, AllTheWeb, AltaVista, and Overture. [...]

Yahoo launches new search engine, drops Google as search provider

On February 18th, Yahoo launched its new search engine, Yahoo Search, and replaced Google as search engine results provider. This will have immediate impact on search engine rankings and traffic as the main search engines’ marketshare is anticipated to change dramatically:

A day earlier, Google officially announced that it had reached an important milestone with immediate [...]

Search engine marketing drove growth in online ad spending in 2003

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) find online advertising spending hit $7.2 billion for the entire year last year, representing a 20% increase in spending over 2002. Article
Online ad spending in Q4 2003 totaled $2.2 billion, rising 38% over Q4 2002. What’s more, last quarter marked the highest spending quarter yet in [...]

QSSI Launches SEO Blog

Yesterday, QSSI launched a blog dedicated to search engine optimization news and analysis for government web site managers. The weekly blog will try to inform and educate about the threats and opportunities commercial search engines present government web sites.

Government web privacy and commercial search engines

In its standard meaning, search engine optimization focuses on making web sites rank highly with the main commercial search engines. The other side of it all is making sure content which is not supposed publicly available does not get indexed into the search engines’ massive databases.
Today’s Washington Post has on its front page an article [...]

Optimizing osCommerce shopping sites for top search engine rankings

Recently I was approached by a web developer who inquired about guidelines for optimizing a shopping site build on osCommerce’s ecommerce solution, for search engine rankings.
The following is a summary of my email exchange with the prospective client:

Two-word searches lead

OneStat, the real-time web analytics service provider, announced the results of its annual report of the number of words in a search term used to drive traffic to web sites. As last year, this year two-word phrases are the winners with 32.58% of the total search traffic studied by OneStat. What is new is the [...]