Archive for March, 2004

The age of shopping search engines

On Tuesday, March 23rd, Shopping.com, the online product comparison and shopping search engine, filed for IPO. Shopping.com is the results of the merge between DealTime and Epinions, and allows customers to compare prices on products and merchandise.
According to SiliconValley.com: “New York-based Shopping.com said it will use the net proceeds from the offering for general [...]

MSN, AOL, Google in an odd threesome

Round one: AOL could buy a piece of Google
Today Reuters revealed that under a 2002 deal, AOL has the right to buy about 1.9 million preferred shares of Google Inc., the number one search engine, for around $22 million.
The relationship between Google and AOL has been pretty intimate since 2002 when Google started providing the [...]

Comparing Google and Yahoo results

Did you ever wonder how your search engine results compare on Yahoo and Google? You are not the only one! A friend, Vinay Jain, just shared with me a pretty cool tool which visualizes the differences in the search engine rankings as provided by Google and Yahoo.
Yahoo vs. Google
Enjoy respondibly!

Integrating web site relaunch with optimization efforts

This week, JupiterResearch shared the following facts with anybody on their Internet Planet conference list:

58% of Web sites are planning a relaunch this year.
49% of Web site managers say usability is their top challenge in 2004.

41% of Web sites will be upgrading or deploying a new commerce platform for their site this year.

(Source: Jupiter Research/ERI [...]

The Future Wars of Search

One of the keynote speeches and another session at the Search Engine Strategies conference was the future of search. Everybody agrees that the search engine technology and market place are dynamic. How this will work out for the main search engines is a topic with implications not only for analysts but for practicing search engine [...]

Big business hot for SEM, small business cool to PPC

Search engine marketing, once dominated by small and medium size businesses, is now the territory of big-budget marketers. The percentage of those spending more than $1 million doubled to 24%, according to a new survey by JupiterResearch updating results from a year earlier.

According to another survey, conducted by The Kelsey Group and ConStat, 34% of [...]

Most visitors view only 1 - 2 pages per web site

In a study announced on March 8, 2004, OneStat.com reports that almost 55% of all internet users who visit a web site view 1 -2 pages per visit and 16.56% view 2 - 3 pages per visit.

Ask Jeeves purchase of Excite, iWon, MyWay parent Interactive Search will make it #4

While at the Search Engine Conference, the Ask Jeeves representatives shared the news that they are folding out their data feed program for inclusion of large number of dynamic pages into the Ask Jeeves index. What they did not share was the news that they are buying the parent of iWon, Excite, and MyWay portals. [...]

Overture Site Match Pricing Comparison

The newly introduced Overture Site Match replaces and simplifies a variety of paid submission offerings for the different web properties purchased by Yahoo last year.
The basic selling points of Overture Site Match are:

Pro: Site Match up-front fees are 1/3 of the combined fees for the previous paid inclusion programs
Pro/Con: Only Site Match includes Yahoo Search [...]

Yahoo launches free search submit

As reported in my February 18th blog entry, “Yahoo launches new search engine…” the promised Yahoo! free search submit is now up and running. At the “Meet the crawlers” session on March 4 at the Search Engines Strategies conference, Tim Mayer of Yahoo! announced the launch of a free URL submit functionality as a part [...]