eMarketer and Internet Retailer published articles on the findings of a survey conducted by CyberSource which focuses on the impact multiple forms of online payment has on the conversion rate of e-commerce sites.
The survey found that shopping cart abandonment rates decline along with increases in the number of offered payment methods. Shopping cart abandonment for [...]
Froogle, Google’s comparison shopping search engine has been gaining in popularity and has been bringing solid traffic to e-commerce sites. Building a datafeed is the most important step in the preparation for Froogle submission. The default guidelines for datafeed require single URL per single product. This can be a challenge for many sites which might [...]
Today Google revealed its AdWords Jumpstart program aiming to introduce the pay-per-click AdWords program to those new to search engine marketing.
Google promisses that its search engine marketing specialists will:
Our specialists will:
Write compelling ads promoting your product or service.
Choose relevant keywords to trigger your ads.
Set cost-per-click amounts (within your budget) to maximize your ad exposure.
The [...]
Nielsen//NetRatings reported that some 13 million Mother’s Day shoppers used comparison shopping search engines and directories, bringing their traffic by 8% over the previous week.
According to the report released on May 7, 2004, “Traffic to AOL Shopping from home surged 91 percent to 1.4 million unique visitors, as compared to 718,000 unique visitors during the [...]
I am asked often about the main risk of submitting web pages to the Overture Site Match program — being charged per click indefinitely. Indeed, Overture do not clarify this outright on their website. PositionTech, an Overture partner has been equally cryptic about this question on their site but luckily were more responsive to my [...]
Most people think of search engine optimization as an exercise to make more pages indexed by search engine spiders and then having them rank highly. That’s fair.
Now imagine yourself in a situation where your pages rank too high… Or rather, the wrong pages rank too high?
I found myself in such a situation when the representative [...]
CNET published an intriguing article on the anticipated next step in Google’s ever evolving search engine marketing offering: Google’s twist on paid inclusion. And let us state it right on: Google will not include sponsored results into its general index.
Currently, if you were to participate in the Google AdWords pay-per-click program, you start by selecting [...]
Recent data by online web analytics providers indicate that Google continues to be the number one search engine on the web.
OneStat.com issued a press release with the seven most popular search engines among all of its users:
Google 56.4%
Yahoo 21.1
MSN Search 9.2%
AOL Search 3.8%
Terra Lycos 2.0
Altavista 1.7%
Askjeeves 1.7%
It’s rival, WebSideStory, listed different [...]
iProspect , Fredrick Marckini’s search engine marketing firm released a survey today which confirms that loyal users of Google and Yahoo! prefer organic search results over paid advertisements. No surprise here. What is more interesting is a shared characteristic of MSN and AOL: their ability to convince users that paid advertisements are as relevant as [...]