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Monthly Archives: May 2004
Offering multiple payment choices increases conversion rates for e-commerce sites
eMarketer and Internet Retailer published articles on the findings of a survey conducted by CyberSource which focuses on the impact multiple forms of online payment has on the conversion rate of e-commerce sites. The survey found that shopping cart abandonment … Continue reading
Posted in Web Site Optimization
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Froogle Submission Tricks
Froogle, Google’s comparison shopping search engine has been gaining in popularity and has been bringing solid traffic to e-commerce sites. Building a datafeed is the most important step in the preparation for Froogle submission. The default guidelines for datafeed require … Continue reading
Posted in Search Engine Marketplace
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Expert advertising. Minimum effort. Google’s Entry into SEM
Today Google revealed its AdWords Jumpstart program aiming to introduce the pay-per-click AdWords program to those new to search engine marketing. Google promisses that its search engine marketing specialists will: Our specialists will: Write compelling ads promoting your product or … Continue reading
Posted in Web Marketing
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Comparison Shopping Search Engines Bring Substantial Traffic for Mother’s Day
Nielsen//NetRatings reported that some 13 million Mother’s Day shoppers used comparison shopping search engines and directories, bringing their traffic by 8% over the previous week. According to the report released on May 7, 2004, “Traffic to AOL Shopping from home … Continue reading
Posted in Search Engine Marketplace
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Managing Click-through Fees in Overture Site Match
I am asked often about the main risk of submitting web pages to the Overture Site Match program — being charged per click indefinitely. Indeed, Overture do not clarify this outright on their website. PositionTech, an Overture partner has been … Continue reading
Posted in Search Engine Optimization
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Removing information from Google’s index
Most people think of search engine optimization as an exercise to make more pages indexed by search engine spiders and then having them rank highly. That’s fair. Now imagine yourself in a situation where your pages rank too high… Or … Continue reading
Posted in Search Engine Optimization
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Get ready for Google’s twist on paid inclusion
CNET published an intriguing article on the anticipated next step in Google’s ever evolving search engine marketing offering: Google’s twist on paid inclusion. And let us state it right on: Google will not include sponsored results into its general index. … Continue reading
Posted in Search Engine Marketplace
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Google continues to rule – web analytics companies agree
Recent data by online web analytics providers indicate that Google continues to be the number one search engine on the web. OneStat.com issued a press release with the seven most popular search engines among all of its users: Google 56.4% … Continue reading
Posted in Search Engine Marketplace
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What MSN and AOL have in common is their ability to sell paid advertisements
iProspect , Fredrick Marckini’s search engine marketing firm released a survey today which confirms that loyal users of Google and Yahoo! prefer organic search results over paid advertisements. No surprise here. What is more interesting is a shared characteristic of … Continue reading
Posted in Search Engine Marketplace
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