Monthly Archives: August 2004

User Empowerment: Search Engines and Search Engine Adversiting

Posted on August 30, 2004 by WebSage

Today’s UseIt newsletter by Jakob Nielsen puts the usability of search engines among the leading factors of web usability: “Search engines are the archetypical embodiment of the mastery ideology. They place users firmly in the driver’s seat and take them … Continue reading →

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How much Google trusts its own contextual advertising?

Posted on August 27, 2004 by WebSage

NetImperative, the British e-marketing site, looks at the changes of Blogger, the blog subsidiary of Google and concludes that “Googles contextual ads may not be as useful as its search advertising, if the latest moves by the search giant are … Continue reading →

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Walking on Thin Ice: The Promisses and Dangers of Behavioral Web Marketing

Posted on August 26, 2004 by WebSage

Not to be taken as the final word on a new and quickly changing dimension of web marketing, yet informative enough to address the most important questions about behavioral web targeting as known and practiced today, a new report published … Continue reading →

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Small Business and Web Marketing, 2004 Update

Posted on August 25, 2004 by WebSage

Direct Marketing News published an article about a survey conducted by The Kelsey Group among 300 small businesses whose customers and suppliers are mostly within 50 miles to gauge their use of the Internet. Two years after a previous such … Continue reading →

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E-Commerce Trend Report by DoubleClick

Posted on August 24, 2004 by WebSage

The quarterly trend report on e-commerce published by DoubleClick offers interesting insight into the mind of the e-tail users: Visitors are looking at more pages per session with an increase of 12% (9.8 pages in Q2 03 vs. 11.0 in … Continue reading →

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Big Brands and Search Engine Marketing

Posted on August 23, 2004 by WebSage

When earlier this year The Kelsey Group released the results of a survey on the interest of big-budget marketers in search engine marketing, the main focus was on the growth opportunity: 24% of big-budget marketers indicated that they would be … Continue reading →

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Customer friction, conversion rates and SEM

Posted on August 19, 2004 by WebSage

Jim Novo, database marketing and web analytics expert, writes in his “Drilling Down” book about prospective customers who experience friction which prevents them from becoming customers. In the case of a website experience, Jim writes: “An easy way to measure … Continue reading →

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Search engine optimization for your site’s major user groups

Posted on August 18, 2004 by WebSage

A website usually has multiple groups of users whose information needs would depend on how close they are in their progression to the ultimate goal, whether that is making an online purchase or signing up for a newsletter. Andrew Chak, … Continue reading →

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Focus on Web Analytics

Posted on August 17, 2004 by WebSage

I was just invited by Eric T. Peterson, author of Web Analytics Demystified, to join the Web Analytics discussion group. It is a group of 200 web analytics professionals, including Eric himself, Jim Sterne of eMetrics, John Marshal of ClickTracks, … Continue reading →

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Search Engines – As popular as they are important to online users

Posted on August 16, 2004 by WebSage

A new phone survey conducted by the Pew Internet Project confirms that the search engines are as popular and as important to online users as ever. The summary of the survey complemented by data released by comScore and published on … Continue reading →

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