According to the Internet Advertising Revenue Report released Monday by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers and reported by MediaPost, “the rate of expansion for online ad spending continued to accelerate during the second quarter, soaring 43 percent over the second quarter of 2003, which pegs the second quarter’s online ad volume at $2.37 [...]
Google announced new changes to its AdSense sindication program for sponsored search results for web publishers. In addition to making multiple and collapsing ad units available, Google renamed the generic WebSearch and SiteSearch services into the brand-consistent ‘AdSense for search’.
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Along with these AdSense formatting changes, Google is running a new branding test by [...]
A white paper (PDF, 254 KB) published by OneUpWeb, a search engine marketing company, reveals that the big brand companies of the Fortune 100 list are still slow to tap the power of search engine marketing. Comparing with its findings from 2002, OneUpWeb concludes that while there has been some growth of search engine optimization [...]