Monthly Archives: October 2004

Local Search and Online Shopping Go Hand In Hand

Posted on October 29, 2004 by WebSage

According to a new survey of consumer search behavior conducted by The Kelsey Group and BizRate.com: Over 75% of respondents stated that comparing prices and/or merchants was their favorite aspect of shopping online 72% of the participants use general search … Continue reading →

Posted in Local Search | Leave a comment

Google in Alliance With BellSouth Enhances RealPages.com With AdWords Advertisers

Posted on October 28, 2004 by WebSage

Andrew Googman pointed today on the SEM2discussion list that RealPages.com, the Yellow Pages web site run by BellSouth, has become the first yellow pages publisher authorized to sell advertising through Google AdWords(R) to small and medium-sized local businesses. On one … Continue reading →

Posted in Local Search | Leave a comment

Online Ad Forecasts Are Bright… Where is the ROI Analysis?

Posted on October 12, 2004 by WebSage

In its “Marketing & Media Snapshop: 2004″ press release, Millward Brown shares results from a survey conducted among 300 senior-level marketing executives. Some of the key findings include: 56% of top marketers say their total marketing and media budgets increased … Continue reading →

Posted in Web Analytics | Leave a comment

Search Engine Marketing Effectiveness

Posted on October 6, 2004 by WebSage

Paying more for keywords on pay-per-click search engines does not necessarily get the most value for their dollars, according to a report published by DoubleClick, “Search Engine Marketing Considerations,” and based on data from DoubleClick search and affiliate marketing unit … Continue reading →

Posted in Search Engine Optimization | Leave a comment

Questions & Answers from a recent SEM 2.0 Google Group Thread

Posted on October 4, 2004 by WebSage

A recent question posted on the SEM2 Google group had me provide brief answers which are nevertheless universal and are shared here: 1. What can be done to guarantee that Google index’s your site often. Have new content. Google as … Continue reading →

Posted in Search Engine Optimization | Leave a comment