According to a new survey of consumer search behavior conducted by The Kelsey Group and BizRate.com:
Over 75% of respondents stated that comparing prices and/or merchants was their favorite aspect of shopping online
72% of the participants use general search engines nine or more times per month
43% of respondents said that they preferred to research and shop [...]
Andrew Googman pointed today on the SEM2discussion list that RealPages.com, the Yellow Pages web site run by BellSouth, has become the first yellow pages publisher authorized to sell advertising through Google AdWords(R) to small and medium-sized local businesses. On one hand, this announcement is no different than other press releases of Google expanding the distribution [...]
In its “Marketing & Media Snapshop: 2004″ press release, Millward Brown shares results from a survey conducted among 300 senior-level marketing executives. Some of the key findings include:
56% of top marketers say their total marketing and media budgets increased in 2004 over 2003. Sixty percent expect an increase in 2005.
Marketers with the largest budgets ($400 [...]
Paying more for keywords on pay-per-click search engines does not necessarily get the most value for their dollars, according to a report published by DoubleClick, “Search Engine Marketing Considerations,” and based on data from DoubleClick search and affiliate marketing unit Performics.
According to the report, more than 60 percent of “active” keywords resulting in at least [...]
A recent question posted on the SEM2 Google group had me provide brief answers which are nevertheless universal and are shared here:
1. What can be done to guarantee that Google index’s your site often.
Have new content. Google as well as other search engines love fresh content. Whether you do that through blog, press releases, articles, [...]