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Monthly Archives: November 2004
The Anti-Spyware Initiative: Good Practices and Bad Practices
MediaPost reports that three leading behavioral targeting companies — Dynamic Logic, Revenue Science, and Tacoda — have joined in an alliance to develop initiatives designed to educate legislators and consumers alike on the different good and bad practices deployed by … Continue reading
Posted in eBusiness
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Search Engine Blogs: Official and Unofficial
Official company blogs have become a great PR tool for many high tech companies, like Macromedia. As Tara Calishain reports in her ResearchBuzz, search engines do not waste time in deploying this cheap way to disseminate information, rumors, and anything … Continue reading
Posted in Search Engine Marketplace
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Forecasts: MSN Search Launch and Online Holiday Shopping
The Financial Times, NY Times, Reuters and the AP reported that Microsoft is expected to launch its new web search engine tomorrow, November 11, 2004. This is anticipated to be among the main challanges to Google’s dominance of the search … Continue reading
Posted in Search Engine Marketplace
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Credibility of Search Results and Paid Search Awareness
A new report on the credibility of search engines called “Searching for Disclosure: How Search Engines Alert Consumers to the Presence of Advertising in Search Results” (PDF, 2.8MB) and released by ConsumerWebWatch examines how search engines explain business relationships with … Continue reading
Posted in Search Engine Marketplace
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The Elements, Principles and Examples of Web Searching
How many of us browse and search the web for living? Tara Calishain, the publisher of ResearchBuzz, does and has been doing this for ten years now. Then, it should come as no surprise that she is able, in this … Continue reading
Posted in Book review
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Yahoo! Shopping Kicks Off Holiday Season
Yahoo! launched a new version of its Shopping site bringing comparison tools to content and product search. In addition to its new Holiday Gift Center which officially kicks off the online holiday season, Yahoo! Shopping launched the so-called precision browsing … Continue reading
Posted in Web Marketing
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Balancing Organic and Sponsored Search Results Essential for Successful Search Engine Marketing
A survey conducted by Enquiro Search Solutions and MarketingSherpa reveals the important role search plays in business-to-business buying decisions (PDF). Among the findings of the research are: Search plays a dominant role in decision-making about business-to-business purchases. Google is overwhelmingly … Continue reading
Posted in Search Engine Optimization
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Relying On On-Site Search Features, e-Commerce Visitors Spend More Dollars But Less Time Browsing
DoubleClick’s E-Commerce Site Trend Report for Q3 2004 (PDF, 60KB) reveals that “visitors are spending less time on e-commerce sites, but looking at more pages. Consumers are increasing usage of on-site search functions and spending more on purchases driven by … Continue reading
Posted in Web Analytics
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Visual History of Web Analytics
Eric Peterson’s discussion group “Web Analytics Demystified” was the source for an early attempt to compile a visual history of web analytics (large JPG file). While this timeline can be interesting, it would be even more helpful when other industry … Continue reading
Posted in Web Analytics
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Optimize Your Site In Time for the Holiday Season
eMarketer projects online spending in the holiday months will grow 29.3% over last year, totaling $16.7 billion. This estimate, combined with data from a recent report commissioned by The Macerich Company, a major regional shopping mall developer in the USA, … Continue reading
Posted in Web Site Optimization
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