MediaPost reports that three leading behavioral targeting companies — Dynamic Logic, Revenue Science, and Tacoda — have joined in an alliance to develop initiatives designed to educate legislators and consumers alike on the different good and bad practices deployed by legitimate online marketers, differentiating them from spyware and adware developers.
The following is a summary of [...]
Official company blogs have become a great PR tool for many high tech companies, like Macromedia. As Tara Calishain reports in her ResearchBuzz, search engines do not waste time in deploying this cheap way to disseminate information, rumors, and anything inbetween.
Here is a current list of official search engine blogs:
Google Official Blog
MSN Search Blog
Yahoo! Search [...]
The Financial Times, NY Times, Reuters and the AP reported that Microsoft is expected to launch its new web search engine tomorrow, November 11, 2004. This is anticipated to be among the main challanges to Google’s dominance of the search engine market place. While it is expected that Yahoo’s subsidiary Overture will continue to supply [...]
A new report on the credibility of search engines called “Searching for Disclosure: How Search Engines Alert Consumers to the Presence of Advertising in Search Results” (PDF, 2.8MB) and released by ConsumerWebWatch examines how search engines explain business relationships with advertisers to their users. The study evaluated the compliance of 15 major search engines with [...]
How many of us browse and search the web for living? Tara Calishain, the publisher of ResearchBuzz, does and has been doing this for ten years now. Then, it should come as no surprise that she is able, in this fine new book titled “Web Search Garage”, to summarize the web searching wisdom she has [...]
Yahoo! launched a new version of its Shopping site bringing comparison tools to content and product search. In addition to its new Holiday Gift Center which officially kicks off the online holiday season, Yahoo! Shopping launched the so-called precision browsing concept — a combination of category browsing and keyword-based searching — which, Yahoo! claims, will [...]
A survey conducted by Enquiro Search Solutions and MarketingSherpa reveals the important role search plays in business-to-business buying decisions (PDF).
Among the findings of the research are:
Search plays a dominant role in decision-making about business-to-business purchases.
Google is overwhelmingly the search engine of choice in researching business-to-business purchases.
Search is most likely to be used during the early [...]
DoubleClick’s E-Commerce Site Trend Report for Q3 2004 (PDF, 60KB) reveals that “visitors are spending less time on e-commerce sites, but looking at more pages. Consumers are increasing usage of on-site search functions and spending more on purchases driven by on-site searches”.
Some of the key findings of the report follow:
Shoppers are spending less time during [...]
Eric Peterson’s discussion group “Web Analytics Demystified” was the source for an early attempt to compile a visual history of web analytics (large JPG file).
While this timeline can be interesting, it would be even more helpful when other industry and functional milestones are added. In the meantime, nobody can argue with the increasing importance of [...]
eMarketer projects online spending in the holiday months will grow 29.3% over last year, totaling $16.7 billion.
This estimate, combined with data from a recent report commissioned by The Macerich Company, a major regional shopping mall developer in the USA, indicates that online retailers should prepare for the anticipated increase in web traffic earlier than usual. [...]