Archive for November, 2005

America, the Land of Cyber-selling

About 1 in 6 internet-using adults in the U.S. have sold something online, reported the Pew Internet and American Life Project.
The move to online transactions has enormous implications for one of the major revenue streams for newspapers: classified ads. This also indicates how timely is Google’s move into classified ads, with its Google Base initiative.
Data [...]

Timeline of Google’s Acquisitions

CoolTechZone published a timeline of Google’s acquisitions. In retrospect, it is interesting to see what were those acquisitions used for and how their employees and cultures mashed with Google’s ones. As David Vise claims in “The Google Story” and a recent article “Googling for Gold” in BusinessWeek explains, Google’s approach to acquisitions has been to [...]

Click here to call Google

Google posted on their help FAQ pages hints for a new service to be called “click-to-call”. “We’re testing a new product that gives you a free and fast way to speak directly to the advertiser you found on a Google search results page – over the phone.”
As the Financial Times commended, Click-to-Call “appears to be [...]

Search Engine Use: New Data from the Pew Internet Project

Search engines have become an increasingly important part of the online experience of American internet users. The most recent findings from Pew Internet & American Life tracking surveys and consumer behavior trends from the comScore Media Metrix consumer panel show that about 60 million American adults are using search engines on a typical day.
These results [...]

Best Day To Send Emails

Online marketing expert eROI, Inc., today announced the results of their Q3 2005 study on email deliverability and efficiencies. The eROI, Q3′05 study not only highlights the best day to send email, but also includes data about list size and management that can help marketers determine campaign effectiveness. Key findings of the Study show that [...]

Google among the most respected global companies for 2005

Today’s Financial Times published the 2005 list of the world’s most respected companies. The leader for the first time is Microsoft, an indication that “the new economy has finally triumphed over the old”. Google ranked number 39, appearing for the first time among the top 50 respected list compiled by PricewaterhouseCoopers and published by the [...]

Welcoming Google Analytics

Based on its acquisition of Urchin, Google launched a new service offering called simply Google Analytics which will address the basic web analytics needs for the majority of small business and in particular those who depend on Google AdWords for generating qualified traffic. The value of web analytics is in bringing measurement to the field [...]

Reintroducing the new WebSage blog

First of all, let me reintroduce myself, Mitko Gerensky-Greene, and my new WebSage Blog by claiming that I will try to update news and analysis from the world of web management, web analytics, and web marketing as often as possible. What will keep me away from the blog is:

spending time with my lovely wife and [...]