Last day of my WebTrends training. We continue with Custom Reports and will focus today on drill down reports.
With parameter analysis, we are limited to two parameters; with custom reports, also limited to two parameters. Drilldown dimensions shows you all the dimensions you would want to track down and can select for your custom [...]
Today is the third day of my WebTrends training and the first day of the advanced reporting training.
We will focus on :
- visitor history table usage in WebTrends
- configuring campaign tracking
- defining new dimensions, measures, filters to create custom reports, etc.
Clearing the confusion of hit metrics and visit metrics:
- Log file with 1 visit consisting [...]
Visitor History is a nice new feature of version 7.5 and up of WebTrends. It requires strong authentication, i.e. session cookies, persistent cookies but not IP address & user agent. Don’t turn it on if using IP address for authentication because it does make the profile larger and slows them down.
Running three segments of large [...]
I am attending WebTrends classes for technical professionals and will share some of my notes taken durnig the classes. The notes will not be complete nor very eloquent but will capture the most important information during the training.
Notes from day 1: WebTrends Essentials for Technical Professionals
Content groups can be defined two ways: through content words [...]
This week, one of the leaders of enterprise marketing management solutions, Unica Corporation, acquired Sane Solutions, the maker of NetTracker web analytics software, for $26M - $28M. As quoted in TechTarget, Elana Anderson, VP and research director at Forrester Research, stated “For the online, interactive buying sector, Web analytics is the fundamental repository. If I’m [...]
Nielsen/NetRatings updated its report on the search engines’ market share in the U.S. [PDF]:
Google - 48.2% (in January 2006) vs. 47.1% (in January 2005)
Yahoo! - 22.2% (in January 2006) vs. 21.2% (in January 2005)
MSN Search - 12.8% (in January 2006) vs. 12.8% (in January 2005)
comScore Networks, on the other hand, measured lower but growing market [...]