Monthly Archives: March 2006

WebTrends Training for Technical Professionals – Day 4: Advanced Reporting – Drilldown Reports

Last day of my WebTrends training. We continue with Custom Reports and will focus today on drill down reports. With parameter analysis, we are limited to two parameters; with custom reports, also limited to two parameters. Drilldown dimensions shows you … Continue reading

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WebTrends Training for Technical Professionals – Day 3: Advanced Reporting

Today is the third day of my WebTrends training and the first day of the advanced reporting training. We will focus on : – visitor history table usage in WebTrends – configuring campaign tracking – defining new dimensions, measures, filters … Continue reading

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WebTrends Training for Technical Professionals – Day 2

Visitor History is a nice new feature of version 7.5 and up of WebTrends. It requires strong authentication, i.e. session cookies, persistent cookies but not IP address & user agent. Don’t turn it on if using IP address for authentication … Continue reading

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Notes from the WebTrends Training for Technical Professionals

I am attending WebTrends classes for technical professionals and will share some of my notes taken durnig the classes. The notes will not be complete nor very eloquent but will capture the most important information during the training. Notes from … Continue reading

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Web analytics consolidation – would NetTracker stay on track?

This week, one of the leaders of enterprise marketing management solutions, Unica Corporation, acquired Sane Solutions, the maker of NetTracker web analytics software, for $26M – $28M. As quoted in TechTarget, Elana Anderson, VP and research director at Forrester Research, … Continue reading

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How much is search engine marketing worth to you?

Nielsen/NetRatings updated its report on the search engines’ market share in the U.S. [PDF]: Google – 48.2% (in January 2006) vs. 47.1% (in January 2005) Yahoo! – 22.2% (in January 2006) vs. 21.2% (in January 2005) MSN Search – 12.8% … Continue reading

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