Archive for February, 2007

Email marketing problems start with the links

I just received an email inviting me to participate in a self-evaluation of my email marketing savvy.  The problem with the message was that the links that was supposed to lead me to the online questionnaire was disabled by my Outlook email client:

Whose fault it was? My Outlook was being proactive in creating a safe [...]

One World Baha’i School website redesigned

I am pleased to announce that the One World Baha’i School website has been redesigned and launched on the WordPress platform. I am very greatful for the highly flexible WordPress theme from Semiologic and the help from numerous fellow web developers. The new site should enable to school managing staff to post and edit content [...]

Google in love

Google is famous for its doodles and holiday logos. Today’s is not an exception: Valentine’s Day is as good an excuse as any to be creative. I just thought it was funny that they overlooked the spelling and missed the L, resulting in Googe. Is it coincidental, or is it that the L is out [...]

Demographic predictions on the web and the Baha’i Faith

Microsoft recently released a series of web analytics tools that dip into the database of MSN users and mashes demographics with predictive analysis. For example the following tool predicts the demographic distribution of U.S. users of the MSN Search engine.
I am a Baha’i and I was curious to see what this new tool has to [...]

Walmart’s video download store - the sequel “Unsupported browser”

I just decided to check whether Walmart has done anything about browser-compatibility (or lack thereof as noted yesterday) of its new video download store. Yes, they have… less than I expected but still better than nothing. They have posted an announcement that Firefox is not supported:

Now, why is it difficult to me to imagine that [...]

Walmart Video Download Store showing no respect for web standards

Yesterday Walmart launched a video download store which is supposed to rival iTunes in enabling online download of movies. The selection of more than 3000 titles is impressive. What is disappointing is that the site does not work in Firefox:

Not surprisingly, the store works fine in Internet Explorer 7:

Now, having the word BETA on a [...]

The Executive’s Guide to Web Site Measurement and Testing

I first saw Phil Kemelor talk at the Web Managers Roundtable in December 2006 at the National Building Museum. After that he contacted me, referred by Julie Permutter, to participate in a survey on the challenges of web analytics implementation. Following the survey, we decided to meet for lunch which turned into a very pleasant [...]

Online marketing: what works and what doesn’t

eMarketer posted results from a survey conducted by MarketingSherpa among attendees of the ad:tech asking them what online marketing approaches worked for them the best and the worst. The top three among the most successful online marketing tools were:

Pay-per-click marketing
Email lists compiled by the web site
Search engine optimization

This is consistent with the results of a [...]

The new digital ecology

Today I attended the 25th Web Managers Roundtable where Lee Rainey, the directory of the Pew Internet & American Life Research Project presented some of his findings on the growth of the internet and how it impacts society.
Among the most interesting things Lee covered was how online / offline multitasking and continued partial attention appear [...]