Category Archives: Analytics

How Can Website Optimization Help You?

Today I attended a fabulous session of the Web Managers Roundtable at AARP which featured a presentation by Dan Siroker, the former Director of Analytics for the Obama campaign, and co-founder of the A/B testing company Optimizely. As the group … Continue reading

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The Beauty of Data Visualization

I just read a fascinating article in the Financial Times, “The hidden beauty of numbers”. Three websites dedicated to data visualization are profiled: IBM’s “Many Eyes” project is a data visualization website which enables users to load, visualize and discuss … Continue reading

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