Archive for the 'Book review' Category

The Executive’s Guide to Web Site Measurement and Testing

I first saw Phil Kemelor talk at the Web Managers Roundtable in December 2006 at the National Building Museum. After that he contacted me, referred by Julie Permutter, to participate in a survey on the challenges of web analytics implementation. Following the survey, we decided to meet for lunch which turned into a very pleasant [...]

The Elements, Principles and Examples of Web Searching

How many of us browse and search the web for living? Tara Calishain, the publisher of ResearchBuzz, does and has been doing this for ten years now. Then, it should come as no surprise that she is able, in this fine new book titled “Web Search Garage”, to summarize the web searching wisdom she has [...]