Category Archives: Search Engine Marketplace

Microsoft’s chief executive, Steve Balmer, in an interview with the Financial Times addresses the next priorities facing the biggest software company in the world, now that Vista has been launched: “FT: …Search: where are you going further with search? BALLMER: … Continue reading →

Today’s Financial Times published the 2005 list of the world’s most respected companies. The leader for the first time is Microsoft, an indication that “the new economy has finally triumphed over the old”. Google ranked number 39, appearing for the … Continue reading →

Official company blogs have become a great PR tool for many high tech companies, like Macromedia. As Tara Calishain reports in her ResearchBuzz, search engines do not waste time in deploying this cheap way to disseminate information, rumors, and anything … Continue reading →

The Financial Times, NY Times, Reuters and the AP reported that Microsoft is expected to launch its new web search engine tomorrow, November 11, 2004. This is anticipated to be among the main challanges to Google’s dominance of the search … Continue reading →

A new report on the credibility of search engines called “Searching for Disclosure: How Search Engines Alert Consumers to the Presence of Advertising in Search Results” (PDF, 2.8MB) and released by ConsumerWebWatch examines how search engines explain business relationships with … Continue reading →

According to the Internet Advertising Revenue Report released Monday by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers and reported by MediaPost, “the rate of expansion for online ad spending continued to accelerate during the second quarter, soaring 43 percent over … Continue reading →

Google announced new changes to its AdSense sindication program for sponsored search results for web publishers. In addition to making multiple and collapsing ad units available, Google renamed the generic WebSearch and SiteSearch services into the brand-consistent ‘AdSense for search’. … Continue reading →

Today’s UseIt newsletter by Jakob Nielsen puts the usability of search engines among the leading factors of web usability: “Search engines are the archetypical embodiment of the mastery ideology. They place users firmly in the driver’s seat and take them … Continue reading →

A new phone survey conducted by the Pew Internet Project confirms that the search engines are as popular and as important to online users as ever. The summary of the survey complemented by data released by comScore and published on … Continue reading →