I just read an article on Google in the June edition of Internet Retailer. There was a statement which I feel might mislead the readers. The first paragraph of the “Modified Approach” section of the article indicates:
“If Froogle’s index is basically a subset of Google’s broader one, and a merchant’s pages already are in Google, [...]
Froogle, Google’s comparison shopping search engine has been gaining in popularity and has been bringing solid traffic to e-commerce sites. Building a datafeed is the most important step in the preparation for Froogle submission. The default guidelines for datafeed require single URL per single product. This can be a challenge for many sites which might [...]
Nielsen//NetRatings reported that some 13 million Mother’s Day shoppers used comparison shopping search engines and directories, bringing their traffic by 8% over the previous week.
According to the report released on May 7, 2004, “Traffic to AOL Shopping from home surged 91 percent to 1.4 million unique visitors, as compared to 718,000 unique visitors during the [...]
CNET published an intriguing article on the anticipated next step in Google’s ever evolving search engine marketing offering: Google’s twist on paid inclusion. And let us state it right on: Google will not include sponsored results into its general index.
Currently, if you were to participate in the Google AdWords pay-per-click program, you start by selecting [...]
Recent data by online web analytics providers indicate that Google continues to be the number one search engine on the web.
OneStat.com issued a press release with the seven most popular search engines among all of its users:
Google 56.4%
Yahoo 21.1
MSN Search 9.2%
AOL Search 3.8%
Terra Lycos 2.0
Altavista 1.7%
Askjeeves 1.7%
It’s rival, WebSideStory, listed different [...]
iProspect , Fredrick Marckini’s search engine marketing firm released a survey today which confirms that loyal users of Google and Yahoo! prefer organic search results over paid advertisements. No surprise here. What is more interesting is a shared characteristic of MSN and AOL: their ability to convince users that paid advertisements are as relevant as [...]
From the Mercury News:
“Google’s innovative initial public offering treats you — the regular investor — as king… Gone are the special favors to wealthy investors. Big institutions won’t have their usual first dibs either. Google will sell at least $2.7 billion of its stock — and probably much more — to the public by having [...]
After months of anticipation, Google announced today its preparation for IPO. The innovative search company proved that it can be unusual in all things, including in the way it will get rich — Google will use auction to determine the price of its shares before going public. Prepare your wallets and stay tuned!
Ah, the times a changin’!
Following a facelift, About.com relaunched. What used to a be a decent human-edited directory of unique content is more and more driven by ads which are quite intrusive. So, while the site is up, I give it a thumb or two down.
Lycos, the former king of portal acquisition (It bought HotBot, [...]
For Europeans (and not only) in the U.S., the National Public Radio (NRP) is a fresh voice of intelligent news coverage and analysis. In April, NPR started a series “Search Engine Wars”. For a new look at the usual suspects go to:
http://www.npr.org/programs/morning/features/2004/apr/google/