Category Archives: Search Engine Marketplace

I just read an article on Google in the June edition of Internet Retailer. There was a statement which I feel might mislead the readers. The first paragraph of the “Modified Approach” section of the article indicates: “If Froogle’s index … Continue reading →

Froogle, Google’s comparison shopping search engine has been gaining in popularity and has been bringing solid traffic to e-commerce sites. Building a datafeed is the most important step in the preparation for Froogle submission. The default guidelines for datafeed require … Continue reading →

Nielsen//NetRatings reported that some 13 million Mother’s Day shoppers used comparison shopping search engines and directories, bringing their traffic by 8% over the previous week. According to the report released on May 7, 2004, “Traffic to AOL Shopping from home … Continue reading →

CNET published an intriguing article on the anticipated next step in Google’s ever evolving search engine marketing offering: Google’s twist on paid inclusion. And let us state it right on: Google will not include sponsored results into its general index. … Continue reading →

Recent data by online web analytics providers indicate that Google continues to be the number one search engine on the web. OneStat.com issued a press release with the seven most popular search engines among all of its users: Google 56.4% … Continue reading →

iProspect , Fredrick Marckini’s search engine marketing firm released a survey today which confirms that loyal users of Google and Yahoo! prefer organic search results over paid advertisements. No surprise here. What is more interesting is a shared characteristic of … Continue reading →

From the Mercury News: “Google’s innovative initial public offering treats you — the regular investor — as king… Gone are the special favors to wealthy investors. Big institutions won’t have their usual first dibs either. Google will sell at least … Continue reading →

After months of anticipation, Google announced today its preparation for IPO. The innovative search company proved that it can be unusual in all things, including in the way it will get rich — Google will use auction to determine the … Continue reading →

Ah, the times a changin’! Following a facelift, About.com relaunched. What used to a be a decent human-edited directory of unique content is more and more driven by ads which are quite intrusive. So, while the site is up, I … Continue reading →

For Europeans (and not only) in the U.S., the National Public Radio (NRP) is a fresh voice of intelligent news coverage and analysis. In April, NPR started a series “Search Engine Wars”. For a new look at the usual suspects … Continue reading →