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Category Archives: Search Engine Marketplace
The age of shopping search engines
On Tuesday, March 23rd, Shopping.com, the online product comparison and shopping search engine, filed for IPO. Shopping.com is the results of the merge between DealTime and Epinions, and allows customers to compare prices on products and merchandise. According to SiliconValley.com: … Continue reading
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MSN, AOL, Google in an odd threesome
Round one: AOL could buy a piece of Google Today Reuters revealed that under a 2002 deal, AOL has the right to buy about 1.9 million preferred shares of Google Inc., the number one search engine, for around $22 million. … Continue reading
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Comparing Google and Yahoo results
Did you ever wonder how your search engine results compare on Yahoo and Google? You are not the only one! A friend, Vinay Jain, just shared with me a pretty cool tool which visualizes the differences in the search engine … Continue reading
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The Future Wars of Search
One of the keynote speeches and another session at the Search Engine Strategies conference was the future of search. Everybody agrees that the search engine technology and market place are dynamic. How this will work out for the main search … Continue reading
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Big business hot for SEM, small business cool to PPC
Search engine marketing, once dominated by small and medium size businesses, is now the territory of big-budget marketers. The percentage of those spending more than $1 million doubled to 24%, according to a new survey by JupiterResearch updating results from … Continue reading
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Ask Jeeves purchase of Excite, iWon, MyWay parent Interactive Search will make it #4
While at the Search Engine Conference, the Ask Jeeves representatives shared the news that they are folding out their data feed program for inclusion of large number of dynamic pages into the Ask Jeeves index. What they did not share … Continue reading
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Yahoo launches free search submit
As reported in my February 18th blog entry, “Yahoo launches new search engine…” the promised Yahoo! free search submit is now up and running. At the “Meet the crawlers” session on March 4 at the Search Engines Strategies conference, Tim … Continue reading
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Yahoo Search is not Inktomi alone
Regardless of previous claims that submitting a site to Inktomi means submitting it to the new Yahoo Search, this turned out not to be completely true. Yahoo is not Inktomi, at least not Inktomi alone; rather it is a new … Continue reading
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Yahoo launches new search engine, drops Google as search provider
On February 18th, Yahoo launched its new search engine, Yahoo Search, and replaced Google as search engine results provider. This will have immediate impact on search engine rankings and traffic as the main search engines’ marketshare is anticipated to change … Continue reading
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Search engine marketing drove growth in online ad spending in 2003
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) find online advertising spending hit $7.2 billion for the entire year last year, representing a 20% increase in spending over 2002. Article Online ad spending in Q4 2003 totaled $2.2 billion, rising … Continue reading