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Category Archives: Search Engine Optimization
A photographic narrative of the life of Baha’u'llah
The Baha’i World Center has launched a new website dedicated to the life of Baha’u’llah, the Prophet-Founder of the Baha’i Faith. I am grateful for having had the honor of playing a tiny role in this project — mainly by … Continue reading
Building a comprehensive social media strategy
Last week I attended a wonderfully informative meeting of the Web Managers Roundtable organized by Julie Perlmutter and hosted by the World Bank. The two presenters were: Pierre Guillaume Wielezynski, Communications Officer at the External Affairs office of the World … Continue reading
Online marketing: what works and what doesn’t
eMarketer posted results from a survey conducted by MarketingSherpa among attendees of the ad:tech asking them what online marketing approaches worked for them the best and the worst. The top three among the most successful online marketing tools were: Pay-per-click … Continue reading
Balancing Organic and Sponsored Search Results Essential for Successful Search Engine Marketing
A survey conducted by Enquiro Search Solutions and MarketingSherpa reveals the important role search plays in business-to-business buying decisions (PDF). Among the findings of the research are: Search plays a dominant role in decision-making about business-to-business purchases. Google is overwhelmingly … Continue reading
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Search Engine Marketing Effectiveness
Paying more for keywords on pay-per-click search engines does not necessarily get the most value for their dollars, according to a report published by DoubleClick, “Search Engine Marketing Considerations,” and based on data from DoubleClick search and affiliate marketing unit … Continue reading
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Questions & Answers from a recent SEM 2.0 Google Group Thread
A recent question posted on the SEM2 Google group had me provide brief answers which are nevertheless universal and are shared here: 1. What can be done to guarantee that Google index’s your site often. Have new content. Google as … Continue reading
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Fortune 100 Companies Slow on SEO Use
A white paper (PDF, 254 KB) published by OneUpWeb, a search engine marketing company, reveals that the big brand companies of the Fortune 100 list are still slow to tap the power of search engine marketing. Comparing with its findings … Continue reading
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Small Business and Web Marketing, 2004 Update
Direct Marketing News published an article about a survey conducted by The Kelsey Group among 300 small businesses whose customers and suppliers are mostly within 50 miles to gauge their use of the Internet. Two years after a previous such … Continue reading
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Managing Click-through Fees in Overture Site Match
I am asked often about the main risk of submitting web pages to the Overture Site Match program — being charged per click indefinitely. Indeed, Overture do not clarify this outright on their website. PositionTech, an Overture partner has been … Continue reading
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Removing information from Google’s index
Most people think of search engine optimization as an exercise to make more pages indexed by search engine spiders and then having them rank highly. That’s fair. Now imagine yourself in a situation where your pages rank too high… Or … Continue reading
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