Last week I attended a wonderfully informative meeting of the Web Managers Roundtable organized by Julie Perlmutter and hosted by the World Bank. The two presenters were:

• Pierre Guillaume Wielezynski, Communications Officer at the External Affairs office of the World Bank
• John H. Bell, Managing Director and Executive Creative Director at the 360° Digital Influence division of Ogilvy Public Relations Worldwide

Here are several of the ideas on developing a social media strategy, adopted from the Ogilvy presentation by John Bell (who also blogs about the World Bank’s take on social media):

Ideas for using online visibility and search

• Search Visibility - Increase the probability that people who research your company or related issues find what you want them to find, including helping your target audience to make the connection between risk factors/symptoms and your company’s public health campaign.
• Multimedia Visibility - Use existing visual or audio assets to promote word of mouth, mobilize allies and improve search engine results
• Content Syndication - Distribute your content via trusted web sites to improve search engine results

Ideas on information sharing

• Internal Blog - Share information between offices for to allow for a quick response when a crisis arises. Share information and materials among and between stakeholders.
• Wiki - Engage a coalition or a community to work toward a common goal.

Ideas for building an Engagement Toolbox

• How to monitor cgm
• How to create an influencer audit
• How to do an online visibility audit
• How to create an engagement plan
• How to create commenting guidelines
• How to create corporate blogging guidelines
• How to reach out to bloggers
• How to manage a crisis
• How to launch a blog
• How to use del.icio.us
• How to publish & publicize multimedia

Today I attended the 25th Web Managers Roundtable where Lee Rainey, the directory of the Pew Internet & American Life Research Project presented some of his findings on the growth of the internet and how it impacts society.

Among the most interesting things Lee covered was how online / offline multitasking and continued partial attention appear to be one of our survival mechanisms in a fragmented media environment. Milenium old methaphores are at struggle — the farmer who needs to stay on task in a sequence of tasks in order to survive, and the hunter who cannot afford to shutdown lest an important call, message, post is missed. Multitasking does not necessarily makes us more productive but that might be besides the point. Our social networks expand — online and offline — and with that both our human interdependence, uniqueness and oneness become more and more apparent.