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Category Archives: Web Analytics
New website for Slow Food DC
Today, after a very fruitful collaboration with a talented team of volunteers, I launched the newly redesigned website for Slow Food DC, which is the Washington, DC metropolitan area chapter of Slow Food. It’s mission is very worthwhile, “Supporting Good, … Continue reading
Posted in Web Analytics, Web Design, Web Marketing, Web Promotion
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Opting out of behavioral advertising
Today I was reading an article on NYTimes.com and noticed on the side a list of additional suggested reading for those interested in non-profit management, courtesy of LinkedIn. Of course this can be valuable but the fact that LinkedIn shares … Continue reading
Posted in Social media, Web Analytics
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Demographic predictions on the web and the Baha’i Faith
Microsoft recently released a series of web analytics tools that dip into the database of MSN users and mashes demographics with predictive analysis. For example the following tool predicts the demographic distribution of U.S. users of the MSN Search engine. … Continue reading
Posted in Baha'i Faith, Web Analytics
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The Executive’s Guide to Web Site Measurement and Testing
I first saw Phil Kemelor talk at the Web Managers Roundtable in December 2006 at the National Building Museum. After that he contacted me, referred by Julie Permutter, to participate in a survey on the challenges of web analytics implementation. … Continue reading
Posted in Book review, Web Analytics
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WebTrends Training for Technical Professionals – Day 4: Advanced Reporting – Drilldown Reports
Last day of my WebTrends training. We continue with Custom Reports and will focus today on drill down reports. With parameter analysis, we are limited to two parameters; with custom reports, also limited to two parameters. Drilldown dimensions shows you … Continue reading
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WebTrends Training for Technical Professionals – Day 3: Advanced Reporting
Today is the third day of my WebTrends training and the first day of the advanced reporting training. We will focus on : – visitor history table usage in WebTrends – configuring campaign tracking – defining new dimensions, measures, filters … Continue reading
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WebTrends Training for Technical Professionals – Day 2
Visitor History is a nice new feature of version 7.5 and up of WebTrends. It requires strong authentication, i.e. session cookies, persistent cookies but not IP address & user agent. Don’t turn it on if using IP address for authentication … Continue reading
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Notes from the WebTrends Training for Technical Professionals
I am attending WebTrends classes for technical professionals and will share some of my notes taken durnig the classes. The notes will not be complete nor very eloquent but will capture the most important information during the training. Notes from … Continue reading
Posted in Web Analytics
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Web analytics consolidation – would NetTracker stay on track?
This week, one of the leaders of enterprise marketing management solutions, Unica Corporation, acquired Sane Solutions, the maker of NetTracker web analytics software, for $26M – $28M. As quoted in TechTarget, Elana Anderson, VP and research director at Forrester Research, … Continue reading
Posted in Web Analytics
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Welcoming Google Analytics
Based on its acquisition of Urchin, Google launched a new service offering called simply Google Analytics which will address the basic web analytics needs for the majority of small business and in particular those who depend on Google AdWords for … Continue reading
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