Category Archives: Web Analytics

DoubleClick’s E-Commerce Site Trend Report for Q3 2004 (PDF, 60KB) reveals that “visitors are spending less time on e-commerce sites, but looking at more pages. Consumers are increasing usage of on-site search functions and spending more on purchases driven by … Continue reading →

Eric Peterson’s discussion group “Web Analytics Demystified” was the source for an early attempt to compile a visual history of web analytics (large JPG file). While this timeline can be interesting, it would be even more helpful when other industry … Continue reading →

In its “Marketing & Media Snapshop: 2004″ press release, Millward Brown shares results from a survey conducted among 300 senior-level marketing executives. Some of the key findings include: 56% of top marketers say their total marketing and media budgets increased … Continue reading →

The quarterly trend report on e-commerce published by DoubleClick offers interesting insight into the mind of the e-tail users: Visitors are looking at more pages per session with an increase of 12% (9.8 pages in Q2 03 vs. 11.0 in … Continue reading →

I was just invited by Eric T. Peterson, author of Web Analytics Demystified, to join the Web Analytics discussion group. It is a group of 200 web analytics professionals, including Eric himself, Jim Sterne of eMetrics, John Marshal of ClickTracks, … Continue reading →

OneStat, the real-time web analytics service provider, announced the results of its annual report of the number of words in a search term used to drive traffic to web sites. As last year, this year two-word phrases are the winners … Continue reading →

The e-Consultancy (I am not associated with them) has created a very thorough report comparing 12 web analytics tools marketed in the UK and sorted by price range: – Webtrends (NetIQ) – RedEye – RedSheriff – Nedstat – WebtraffIQ – … Continue reading →

NetIQ just published a survey focusing on the huge cost to businesses caused by abandoned ecommerce shopping carts. The survey quotes reports by eMarketer that in 2003 some 52 percent of shopping cards were abandoned and estimates by research firm … Continue reading →

RedEye, a British e-metrics consultancy, released a report comparing the two most commonly used methods of web analytics — IP based and cookie based. Currently, I have been evaluating two web analytics tools. One, ClickTracks, is a wonderful IP-based log … Continue reading →