In its “Marketing & Media Snapshop: 2004″ press release, Millward Brown shares results from a survey conducted among 300 senior-level marketing executives. Some of the key findings include:
56% of top marketers say their total marketing and media budgets increased in 2004 over 2003. Sixty percent expect an increase in 2005.
Marketers with the largest budgets ($400 [...]
The quarterly trend report on e-commerce published by DoubleClick offers interesting insight into the mind of the e-tail users:
Visitors are looking at more pages per session with an increase of 12%
(9.8 pages in Q2 03 vs. 11.0 in Q2 04), however session length remained
relatively flat (4.78 minutes in Q2 03 vs. 4.82 in Q2 04).
Consumers [...]
I was just invited by Eric T. Peterson, author of Web Analytics Demystified, to join the Web Analytics discussion group. It is a group of 200 web analytics professionals, including Eric himself, Jim Sterne of eMetrics, John Marshal of ClickTracks, and the list goes on and on. A lot of knowledge is shared and I [...]
OneStat, the real-time web analytics service provider, announced the results of its annual report of the number of words in a search term used to drive traffic to web sites. As last year, this year two-word phrases are the winners with 32.58% of the total search traffic studied by OneStat. What is new is the [...]
The e-Consultancy (I am not associated with them) has created a very thorough report comparing 12 web analytics tools marketed in the UK and sorted by price range:
- Webtrends (NetIQ)
- RedEye
- RedSheriff
- Nedstat
- WebtraffIQ
- Site Intelligence
- Clicktracks
- Intellitracker
- Clickstream
- Steeltorch
- WebAbacus
- Speed-trap
- WebSideStory
Some of these tools are web-based, like WebSideStory, others offer both a web-based [...]
NetIQ just published a survey focusing on the huge cost to businesses caused by abandoned ecommerce shopping carts. The survey quotes reports by eMarketer that in 2003 some 52 percent of shopping cards were abandoned and estimates by research firm Datamonitor, that in the United States alone, the loss due to unfinished online transactions could [...]
RedEye, a British e-metrics consultancy, released a report comparing the two most commonly used methods of web analytics — IP based and cookie based. Currently, I have been evaluating two web analytics tools. One, ClickTracks, is a wonderful IP-based log analysis tool, which generates very insightful reports for path and navigation analysis. The other, WebCEO, [...]