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Category Archives: Web Marketing
New website for Slow Food DC
Today, after a very fruitful collaboration with a talented team of volunteers, I launched the newly redesigned website for Slow Food DC, which is the Washington, DC metropolitan area chapter of Slow Food. It’s mission is very worthwhile, “Supporting Good, … Continue reading
Posted in Web Analytics, Web Design, Web Marketing, Web Promotion
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Building a comprehensive social media strategy
Last week I attended a wonderfully informative meeting of the Web Managers Roundtable organized by Julie Perlmutter and hosted by the World Bank. The two presenters were: Pierre Guillaume Wielezynski, Communications Officer at the External Affairs office of the World … Continue reading
Ranking the world’s top corporate websites
The Financial Times today posted in their Digital Business section an article summarizing the findings of a new comparative study of how the websites of the 60 biggest corporations — 20 from North America, 20 from Europe, and 20 from … Continue reading
Posted in Web Design, Web Marketing, Web Usability
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Email marketing problems start with the links
I just received an email inviting me to participate in a self-evaluation of my email marketing savvy. The problem with the message was that the links that was supposed to lead me to the online questionnaire was disabled by my … Continue reading
Posted in Web Marketing, Web Usability
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Online marketing: what works and what doesn’t
eMarketer posted results from a survey conducted by MarketingSherpa among attendees of the ad:tech asking them what online marketing approaches worked for them the best and the worst. The top three among the most successful online marketing tools were: Pay-per-click … Continue reading
How much is search engine marketing worth to you?
Nielsen/NetRatings updated its report on the search engines’ market share in the U.S. [PDF]: Google – 48.2% (in January 2006) vs. 47.1% (in January 2005) Yahoo! – 22.2% (in January 2006) vs. 21.2% (in January 2005) MSN Search – 12.8% … Continue reading
Posted in Search Engine Marketplace, Web Marketing
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America, the Land of Cyber-selling
About 1 in 6 internet-using adults in the U.S. have sold something online, reported the Pew Internet and American Life Project. The move to online transactions has enormous implications for one of the major revenue streams for newspapers: classified ads. … Continue reading
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Click here to call Google
Google posted on their help FAQ pages hints for a new service to be called “click-to-call”. “We’re testing a new product that gives you a free and fast way to speak directly to the advertiser you found on a Google … Continue reading
Posted in Local Search, Web Marketing
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Yahoo! Shopping Kicks Off Holiday Season
Yahoo! launched a new version of its Shopping site bringing comparison tools to content and product search. In addition to its new Holiday Gift Center which officially kicks off the online holiday season, Yahoo! Shopping launched the so-called precision browsing … Continue reading
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How much Google trusts its own contextual advertising?
NetImperative, the British e-marketing site, looks at the changes of Blogger, the blog subsidiary of Google and concludes that “Googles contextual ads may not be as useful as its search advertising, if the latest moves by the search giant are … Continue reading
Posted in Web Marketing
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