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Category Archives: Web Marketing
Walking on Thin Ice: The Promisses and Dangers of Behavioral Web Marketing
Not to be taken as the final word on a new and quickly changing dimension of web marketing, yet informative enough to address the most important questions about behavioral web targeting as known and practiced today, a new report published … Continue reading
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Big Brands and Search Engine Marketing
When earlier this year The Kelsey Group released the results of a survey on the interest of big-budget marketers in search engine marketing, the main focus was on the growth opportunity: 24% of big-budget marketers indicated that they would be … Continue reading
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Customer friction, conversion rates and SEM
Jim Novo, database marketing and web analytics expert, writes in his “Drilling Down” book about prospective customers who experience friction which prevents them from becoming customers. In the case of a website experience, Jim writes: “An easy way to measure … Continue reading
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Expert advertising. Minimum effort. Google’s Entry into SEM
Today Google revealed its AdWords Jumpstart program aiming to introduce the pay-per-click AdWords program to those new to search engine marketing. Google promisses that its search engine marketing specialists will: Our specialists will: Write compelling ads promoting your product or … Continue reading
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Keyword Search Spending Accounts for 35% of the Total Online Ad Spending in 2003
Two months ago WebSage reported that “Search engine marketing drove growth in online ad spending in 2003″. Now, backed by numbers for the whole year, the Interative Advertising Bureau and PricewaterhouseCoppers further clarify that keyword search engine marketing was the … Continue reading
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Overture Site Match Pricing Comparison
The newly introduced Overture Site Match replaces and simplifies a variety of paid submission offerings for the different web properties purchased by Yahoo last year. The basic selling points of Overture Site Match are: Pro: Site Match up-front fees are … Continue reading
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Search engine marketing drove growth in online ad spending in 2003
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) find online advertising spending hit $7.2 billion for the entire year last year, representing a 20% increase in spending over 2002. Article Online ad spending in Q4 2003 totaled $2.2 billion, rising … Continue reading
The Challenges of Calculating the Number of Net Users Worldwide
According to a survey by Ipsos-Insight shared by eMarketer, Canada is the county with the highest percentage of its adult population online – 71% or 16 million. The US is the biggest online user with 128 million users online or … Continue reading
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Us Online Retail To Grow By 17%, To Influence 30%
JupiterResearch forecasts that U.S. online retail sales will reach $65 billion in 2004, and will continue to grow by a compound annual growth rate of 17% through 2008 to top $117 billion. More significantly for web marketers is the projection … Continue reading
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Internet Exceeds All Other Media in Growth
The Media Audit, a Houston, TX, based company, surveyed adults in 85 US metro markets and concluded that the percentage of adults who spend at least an hour a day on the Internet is significantly greater than the percentage of … Continue reading
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