The Baha’i World Center has launched a new website dedicated to the life of Baha’u’llah, the Prophet-Founder of the Baha’i Faith. I am grateful for having had the honor of playing a tiny role in this project — mainly by assisting the very capable web team of the Baha’i International Community with the [...]
eMarketer posted results from a survey conducted by MarketingSherpa among attendees of the ad:tech asking them what online marketing approaches worked for them the best and the worst. The top three among the most successful online marketing tools were:
Pay-per-click marketing
Email lists compiled by the web site
Search engine optimization
This is consistent with the results of a [...]
eMarketer projects online spending in the holiday months will grow 29.3% over last year, totaling $16.7 billion.
This estimate, combined with data from a recent report commissioned by The Macerich Company, a major regional shopping mall developer in the USA, indicates that online retailers should prepare for the anticipated increase in web traffic earlier than usual. [...]
A website usually has multiple groups of users whose information needs would depend on how close they are in their progression to the ultimate goal, whether that is making an online purchase or signing up for a newsletter.
Andrew Chak, author of “Submit Now: Designing Persuasive Web Sites”, describes four main categories of users:
Browsers
Evaluators
Transactors
Customers
Each one of [...]
eMarketer and Internet Retailer published articles on the findings of a survey conducted by CyberSource which focuses on the impact multiple forms of online payment has on the conversion rate of e-commerce sites.
The survey found that shopping cart abandonment rates decline along with increases in the number of offered payment methods. Shopping cart abandonment for [...]
This week, JupiterResearch shared the following facts with anybody on their Internet Planet conference list:
58% of Web sites are planning a relaunch this year.
49% of Web site managers say usability is their top challenge in 2004.
41% of Web sites will be upgrading or deploying a new commerce platform for their site this year.
(Source: Jupiter Research/ERI [...]
In a study announced on March 8, 2004, OneStat.com reports that almost 55% of all internet users who visit a web site view 1 -2 pages per visit and 16.56% view 2 - 3 pages per visit.
Summary: Web site optimization should not be for the big guys (and girls) only! You can do user experience testing and organic search engine optimization with relatively modest budget. Not doing any of those, simply because you are afraid of their perceived complexity, is the sure way of losing in a competitive market place for [...]