Category Archives: Web Site Optimization

A photographic narrative of the life of Baha’u'llah

Posted on November 7, 2007 by WebSage

The Baha’i World Center has launched a new website dedicated to the life of Baha’u’llah, the Prophet-Founder of the Baha’i Faith. I am grateful for having had the honor of playing a tiny role in this project — mainly by … Continue reading →

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Online marketing: what works and what doesn’t

Posted on February 2, 2007 by WebSage

eMarketer posted results from a survey conducted by MarketingSherpa among attendees of the ad:tech asking them what online marketing approaches worked for them the best and the worst. The top three among the most successful online marketing tools were: Pay-per-click … Continue reading →

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Optimize Your Site In Time for the Holiday Season

Posted on November 1, 2004 by WebSage

eMarketer projects online spending in the holiday months will grow 29.3% over last year, totaling $16.7 billion. This estimate, combined with data from a recent report commissioned by The Macerich Company, a major regional shopping mall developer in the USA, … Continue reading →

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Search engine optimization for your site’s major user groups

Posted on August 18, 2004 by WebSage

A website usually has multiple groups of users whose information needs would depend on how close they are in their progression to the ultimate goal, whether that is making an online purchase or signing up for a newsletter. Andrew Chak, … Continue reading →

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Offering multiple payment choices increases conversion rates for e-commerce sites

Posted on May 28, 2004 by WebSage

eMarketer and Internet Retailer published articles on the findings of a survey conducted by CyberSource which focuses on the impact multiple forms of online payment has on the conversion rate of e-commerce sites. The survey found that shopping cart abandonment … Continue reading →

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Integrating web site relaunch with optimization efforts

Posted on March 16, 2004 by WebSage

This week, JupiterResearch shared the following facts with anybody on their Internet Planet conference list: 58% of Web sites are planning a relaunch this year. 49% of Web site managers say usability is their top challenge in 2004. 41% of … Continue reading →

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Most visitors view only 1 – 2 pages per web site

Posted on March 8, 2004 by WebSage

In a study announced on March 8, 2004, OneStat.com reports that almost 55% of all internet users who visit a web site view 1 -2 pages per visit and 16.56% view 2 – 3 pages per visit.

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Web Site Optimization On A Shoe String Budget

Posted on February 26, 2004 by WebSage

Summary: Web site optimization should not be for the big guys (and girls) only! You can do user experience testing and organic search engine optimization with relatively modest budget. Not doing any of those, simply because you are afraid of … Continue reading →

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