PositionTech revamps site and paid submission offerings
PositionTech, the company I have been using for my clients’ paid submission to Inktomi, FAST, and AskJeeves, has redesigned its site to match the new offerings in time for the Overture Site Match launch.
The site offers detailed description of the categories which will define the cost of clicks through the Overture Site Match program. The following is a sample of categories and their associated pay-per-click fees:
Flowers, Gifts & Registry $0.30
Description: Gift packed items including gifts for occasions such as holidays and birthdays, all party and wedding supplies, all real and artificial (e.g. silk and plastic) flowers, food, baby food, tobacco-related products, wine, wine bags, gift baskets.
Health, Beauty & Personal Care $0.30
Description: All consumer packaged goods typically found in drug stores or supermarketsand all fragrances/perfumes, makeup, hair care, skin care, bath products, and manicure/pedicure items.
Telecom & Web Services $0.30
Description: Local telephone service, cell phone service, internet telephony, long distance services, calling cards. ISP’s, DSL, cable, and other broadband internet connections, web hosting, web site design and optimization, etc.
Professional Services $0.30
Description: Legal, accounting, consulting, engineering, architectural, design, and other professional services offered either to individuals or to businesses.
In addition, PositionTech lists suggestions for site optimization which mirror the recommendations announced recently by Yahoo!:
- Choose keywords that people will associate with your Web site.
- Make sure your Web content mentions those keywords near the top of the page. For instance, place the keywords in the headline or in the first paragraph on the page.
- Mention keywords more than once within your Web page.
- Include the keywords in the TITLE, DESCRIPTION and KEYWORDS meta-tags in the HTML coding of your Web page.