Focus on Web Analytics

I was just invited by Eric T. Peterson, author of Web Analytics Demystified, to join the Web Analytics discussion group. It is a group of 200 web analytics professionals, including Eric himself, Jim Sterne of eMetrics, John Marshal of ClickTracks, and the list goes on and on. A lot of knowledge is shared and I cannot but heartily recommend joining the group! Joining this knowledgable group follows my decision to volunteer with the newly established Web Analytics Association. Exciting times which I can compare only to the late 1990s and the excitement over sharing web development knowledge. Only this time it is about sharing knowledge on how to increase the return on web investment!

And just to illustrate the power of sharing information on the web, here is a list of resources helpful in the choice of web analytics vendors:

• A thorough comparison of most of the top web analytics vendors published by CMP
• Ballardvale’s web analytics vendor list
• Terry Lund’s exhaustive list of web analytics providers