I can certainly understand your concerns. Sometimes acquisitions don’t work out and acquired companies fade away. But it depends on the acquired company, the acquiring company, and the markets. Our company, Unica, has a very strong track record of executing against our plans. And the synergy between the web and other marketing channels is increasingly clear.

Customers use multiple channels to identify, evaluate, trial and buy products and services. Marketers need to bring together the information from these channels and improve their ability to act on it across all of the various touchpoints they have with customers — based on how consumers like to learn about and buy products. Increasingly, we are talking with marketers who want to use web analytics to help make better decisions about their marketing programs. They want insights from web analytics to drive action, not just for website redesign or paid search but to inform communications across a number of channels. Unica hopes to make all of this easier. Our customers have responded very favorably.

Unica already has customers using our real-time recommendation capabilities on the website, in the call center and on hand-held GPS devices. Our solutions are used today to deliver highly personalized email campaigns. Integrated insights about customer behavior on websites and the effectiveness of on-line ads and search are a natural addition to this.

We are confident this will be a successful acquisition — not just for Unica — but mostly for our customers. Only time will tell and I hope you will give it a chance.
Carol Meyers
SVP and Chief Marketing Officer
Unica Corporation