The Financial Times today posted in their Digital Business section an article summarizing the findings of a new comparative study of how the websites of the 60 biggest corporations — 20 from North America, 20 from Europe, and 20 from the rest of the world — rank in terms of serving its main constituents and overall accomplishing what a website is supposed to accomplish. The surprise is in the composition of the winning list, the FT Bowen Craggs Index:
“Of the top ten companies in the rankings, eight are European based; just two come from the US.”
As a European living in the U.S., I welcome such studies which should encourage us all to learn from each other, regardless of where we come from. The Silicon Valley is not the whole world, and that is a good thing.
That’s a very interesting article and list. Something I found a little disturbing though:
“Europe’s big companies have surely learned from developments across the Atlantic and the best have leapfrogged the early pioneers.”
That is a bit presumptious. I am neither European nor American, however I doubt that forward-thinking European companies had to take lessons from the US.
Greg, thanks for your comment. Regardless of who learned from whom, we are all part of one world, and a one world wide web, so better and more usable websites benefit us all.
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Greg, thanks for this and I liked reading the comments more than a year after you published it. We are working on the FT ComMetrics Global 500 Blog Index http://howto.commetrics.com/?page_id=14
Will be curious to learn what you think about this idea – we offer the tool at http://My.ComMetrics.com – for free, of course.
thanks and keep up the posting Urs