March 28, 2007
Ranking the world’s top corporate websites
The Financial Times today posted in their Digital Business section an article summarizing the findings of a new comparative study of how the websites of the 60 biggest corporations — 20 from North America, 20 from Europe, and 20 from the rest of the world — rank in terms of serving its main constituents and overall accomplishing what a website is supposed to accomplish. The surprise is in the composition of the winning list, the FT Bowen Craggs Index:
“Of the top ten companies in the rankings, eight are European based; just two come from the US.”
As a European living in the U.S., I welcome such studies which should encourage us all to learn from each other, regardless of where we come from. The Silicon Valley is not the whole world, and that is a good thing.
Spread the word
Trackback uri
http://www.websage.net/web-marketing/2007/03/28/ranking-the-worlds-top-corporate-websites/trackback/
3 Comments »
March 29, 2007
Greg Scowen :
That’s a very interesting article and list. Something I found a little disturbing though:
“Europe’s big companies have surely learned from developments across the Atlantic and the best have leapfrogged the early pioneers.”
That is a bit presumptious. I am neither European nor American, however I doubt that forward-thinking European companies had to take lessons from the US.
Mitko :
Greg, thanks for your comment. Regardless of who learned from whom, we are all part of one world, and a one world wide web, so better and more usable websites benefit us all.
February 23, 2008
Usability Research & Innovations » That’s Europe: 8, United States: 2 (Pingback)
[...] IBM and General Electric. The rest come from Europe. Germany-based Siemens made the No. 1 spot. WebSage has more, and then check out the listings at FT Bowen Craggs & Co. [...]